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Welcome to Private Health News. Your privacy
is important to Canton-Potsdam Hospital and Private Health
News, Inc. ("PHN"). PHN is under contract
with Canton-Potsdam Hospital to provide to you the health
information you requested ("Content").
That information is provided to you through
PHN's website even though it is framed with
Canton-Potsdam Hospital logo. This Privacy Policy will tell
you what information we collect about you and
about your use of our Website.
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Information Collection and Use
Information Collection. In
order to make your experience on our Website and
through the e-mails sent to you on the Content
as valuable as possible, you must register. During
registration you will be requested to provide
certain required and optional contact information,
demographic information and unique identifiers.
We use this information so that the Content that
we send to you via e-mails or make available to
you through our Website is only the information
that you have requested. We also collect non-personal
information from you about your use of our Website,
emails and special promotions that we send to
you. Other than the information you provide at
sign up, which you may update it from time to
time, PHN receives no information about you from
Canton-Potsdam Hospital.
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Information Use. The following
are other ways that we use information about
you that we have collected. Except as specifically
mentioned in this Privacy Policy, we will not
provide you name, address, e-mail address or
other personally identifiable information to
any third party, other than Canton-Potsdam Hospital, without
your prior consent.
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Aggregate Data. We create
aggregate data about visitors to our Website
to assist us in developing and improving our
Website and the e-mails that are sent to you.
We also use aggregate data for market analysis.
We may provide information from our Website
in aggregate form, with personal identifying
information removed, to third parties. For example,
we may tell a healthcare partner what percentage
of our users reside in a particular geographical
area or we may provide information to a potential
advertiser of a product that would appeal to
a diabetes patient about what percentage of
our users have indicated that they are interested
in receiving information about diabetes. Depending
on our agreement with the third parties, we
may or may not charge our partners for this
information.
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Marketing and Advertising.
We may target our advertising or marketing depending
on information we have about you. For example,
a user we know is a woman may receive advertising
for products targeted at women that a male user
will not see, or a user that we know is interested
in the topic of diabetes may receive advertising
for new diabetes therapies (although in neither
case will the advertiser have access to any
individually identifiable information about
you through us). Information about users' visits
to our Website, such as number of times they
have viewed an ad (but not user name, address
or other personal information), may be provided
to advertisers who serve ads to users on our
Website.
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Third Parties. In addition
to sharing aggregate data (discussed previously),
we may share some kinds of information with
third parties as described below.
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Canton-Potsdam Hospital: Under
our agreement with Canton-Potsdam Hospital, both Canton-Potsdam Hospital
and PHN have access to and ownership rights
for all user information on our Website that
is either branded or co-branded with Canton-Potsdam Hospital.
Additionally, Canton-Potsdam Hospital is provided information
about aggregate usage of the Site. Users cannot
opt-out of having their information provided
to Canton-Potsdam Hospital. Canton-Potsdam Hospital has agreed to honor
the applicable terms of this privacy statement
with regard to all information collected through
our Website; however, this privacy statement
does not cover information that you have directly
provided Canton-Potsdam Hospital or that Canton-Potsdam Hospital has
been provided by any third party.
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Promotional/Special
Offers: Sometimes we may communicate
offers to selected groups of users on behalf
of other businesses. When we do this, we do
not give that business your name and contact
information. In other situations, we may provide
you an opt-in box to consent to receiving an
email from a business, and we make clear that
by opting in you consent to submitting your
data to that third party. You can always opt-out
of receiving such emails at the time you register
or at any time; see Choices/Opt-out below for
more details about opting-out.
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Business Transfers : If
we transfer a business unit (such as a subsidiary)
or an asset (such as our Website) to another
entity, we will transfer all or part of the
information we hold to them but will require
them to agree to honor the applicable terms
of this privacy policy.
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Legal Requirements : We
may release personal information, if, in our
judgment after review by an attorney, the release
is compelled by law or regulation, or if the
release is necessary to prevent the death or
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Subsidiaries : PHN may disclose personal
information to its corporate subsidiaries and
sister corporations. Any personal information
provided to subsidiaries or sister companies
of PHN will be treated by those subsidiaries
in accordance with the terms of this privacy
statement.
Other than the cases described above, we will
not release personally identifiable information
about you to a third party without your consent.
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2.
Profile
We store information that we collect through
log files and/or third parties to create a profile
of our users. A profile is stored information
that we keep on individual users that details
their viewing preferences. Consequently, collected
information is tied to the user's personally
identifiable information to provide offers and
improve the content of our Website for users.
This profile is used to tailor a user's visit
to our Website, and to direct pertinent marketing
promotions to the user.
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Cookies
A cookie is a piece of data stored on the
user's computer tied to information about the
user. We use cookies on this Website to recognize
you for simplified log in, to ease your navigating
the Website and to chronicle utilization of
our Website. If users reject our cookies, they
may still use our Website. These persistent
cookies can be removed by following Internet
browser help directions.
This privacy statement covers the use of cookies
by this Website. Please be aware that PHN and
Canton-Potsdam Hospital are not responsible for the use
of cookies by any advertisers or other third
parties who are linked to this Website. We encourage
our users to be aware when they leave our Website
and to read the privacy statements of each and
every website that that they visit from our
Website.
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4.
Communications from our Website
Confirmation.
We send all new users a welcoming email
to verify passwords and usernames as well as
to confirm the information that the user has
chosen to receive.
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Website and
Service Announcements. We communicate with
our users for Website and service announcement
updates. We may send you an announcement of
the introduction of a new service through our
Website that may be of interest to you. On rare
occasions it also may be necessary to send out
a strictly service related announcement. For
instance, if our service is temporarily suspended
for maintenance we might send users an email.
Generally, users may not opt-out of these communications,
though they can deactivate their account. However,
these communications are not promotional in
nature.
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Customer
Service. We communicate with users on a
regular basis to provide the requested Content
and in regards to issues relating to their account
we reply via email or phone, in accordance with
the users wishes.
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5.
Choice/Opt Out
Our users are given the opportunity to 'opt-out'
of having their information used for purposes
not directly related to our Website at the point
where we ask for information.
Users who no longer wish to receive the additional
information and special offers may opt-out of
receiving these communications by emailing us
at optout@privatehealthnews.com.
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6.
Links Our Website contains links to
other websites. Please be aware that PHN and
Canton-Potsdam Hospital are not responsible for the privacy
practices of such other websites. We encourage
our users to be aware when they leave our Website
and to read the privacy statements of each and
every website that collects personally identifiable
information. This privacy statement applies
solely to information collected by PHN's Website.
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7.
Security Protecting your privacy
and personal information is a top priority.
We have taken careful measures to secure both
your information and the physical location of
our servers. All of our users' information is
restricted in our offices. Only our associates
who need the information to perform a specific
job are granted access to personally identifiable
information. Furthermore, all associates are
kept up-to-date on our security and privacy
practices. Every quarter, as well as any time
new policies are added, our associates are notified
and/or reminded about the importance we place
on privacy, and what they can do to ensure our
users' information is protected.
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Correcting / Updating / Deactivating Personal Information
If a user's personally identifiable information
changes or if a user no longer desires to receive
the Content, we provide a way to correct, update
or deactivate a user's personally identifiable
information. This can usually be done at the
member information page or by emailing our Customer
Support at support@privatehealthnews.com.
By indicting that you no longer want to receive
the Content, you will continue to receive additional
information and special offers. If a user also
no longer wish to receive the additional information
and special offers, see Choices/Opt-out above
for more details about opting-out.
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9.
Notification of Changes to Privacy Policy
If we decide to change our privacy policy,
we will post those changes to this privacy statement,
the homepage, and other places we deem appropriate
so our users are always aware of what information
we collect, how we use it, and under what circumstances,
if any, we disclose it. We will use information
in accordance with the privacy policy under
which the information was collected.
If, however, we are going to use users' personally
identifiable information in a manner different
from that stated at the time of collection we
will notify users via email. Users will have
a choice as to whether or not we use their information
in this different manner. However, if users
have opted out of all communication with our
Website, then they will not be contacted, nor
will their personal information be used in this
new manner. In addition, if we make any material
changes in our privacy practices that do not
affect user information already stored in our
database, we will post a prominent notice on
our Website notifying users of the change. In
some cases where we post a notice we will also
email users, who have opted to receive communications
from us, notifying them of the changes in our
privacy practices.
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Contact Information
If users have any questions or suggestions
regarding our privacy policy, please contact us
at:
Phone : (513) 731-6700
Toll Free: (800) 272-3666
Fax: (513) 731-6705
Email:
support@privatehealthnews.com
Postal
Address:
Private Health News
1776 Mentor Ave
Suite 210
Cincinnati, Ohio 45212
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